In Retail? It’s All About Foot Traffic

It’s obvious, really. If you are running a brick and mortar shop you need foot traffic. More traffic means more chances to engage with customers and most importantly, more chances to sell.

This is why you should always keep trying to increase foot traffic, even if you think you are already doing quite well. There are always more potential customers out there and there are always things you can do to get existing customers to come to your shop more often.

So how exactly do you do that? Here are our 3 tips on increasing foot traffic:

Got curb appeal?

The look and feel of your shop from the outside is very important. Make it as good as it can be and keep it tidy, clean and well maintained. Nobody wants to walk into a shop that has greasy windows or peeling paint.

Don’t forget to step outside every now and then and try and see your shop through your customers’ eyes: does it look appealing? Is the lighting enticing and welcoming?

Also, don’t stop at the window displays: use the pavement, too. Are you making sure you are attracting the attention of passersby? Placing a few printed flags outside can make all the difference. Either simply print your shop name or type of business, or use them to shout about some great sales you have going on. Or how about promoting an event you have coming soon? Custom printed flags are more economical than you might think: once you have the full set of feather flag, pole and base, all you need in the future to change up your messages is the fabric flags itself.

Furthermore, have a think about adding curbside elements that can be of use to your customers. There’s a bike shop in Atlanta for instance that set up bike racks outside their shop where customers can park their bikes while shopping. Can you think of anything your shoppers might find useful? Set it up outside and see what happens.

Use social media traffic to increase real life traffic

Do you have any in-store promotions going on? Got an event coming up? Keep your customers posted via email and social media. Make sure you come up with some offers that can only be redeemed on site.

Also, target your posts well: someone on the other side of the country is not very likely to drop in, but a Facebook post targeted just at your local area might get you some great foot traffic and new customers.

Hold events

Organising events is a great way to draw people to your shop. Events offer your customers a fun, social experience that they won’t find online or in other shops. Maybe you can even work together with other shops or brands. Organise a designer showcase, a talk by a local artisan, or a fundraiser: whatever you can think of to draw people in, meet new customers and grow the relationship with your existing customers.

And don’t forget to promote and dress up your event! Use custom printed banners, flags, and customised bunting for example. Also, make sure you have some free give away items: they are sure to get your shop mentioned after the event, too.

Curious about our promotional products and prices? Request a quick quote, or call us on 0121 667 8701. We are happy to help you find the products that suit you best. You can also email our experienced sales team at

4 Ways to Make the Most of Your Christmas Promotion

Christmas is a very important period for retailers, and it is not always easy going… Businesses have to fight hard for their position in a season that sees big spending volumes, but also fierce competition. So how can you make sure that you are well prepared for Christmas?

Retailers and other businesses are often so busy getting their Christmas stock in place in time, that they forget a vital component: you need to stand out from the crowd. And to do that, you need to think about your premises. Atmosphere is never more important than at Christmas. Are you really giving your business that Christmas feel?

Let us help you out with these 4 tips on making the most of the festive season. And don’t worry: it is not too late. Most our products can be delivered well within 2 weeks.

1. Draw them in

This has to be at the top of the list. Make sure you draw the attention of passers by and entice customers to come in. Have you thought about replacing your existing outside flags with Christmassy ones? Can you promote your special Christmas offers on pull up banners by the door? It is an investment that will easily pay itself back, because you can use these flags and banners year after year. Have them printed in warm wintery colours and add your own special Christmas message. Lastly, finish with some fairy lights and your business will look lovely and inviting. Do it well, and be sure your customers will talk about you!

2. Inside and out

Now that you have persuaded people to step into your shop or business, you want to make sure that the inside looks just as lovely as the outside. Why not drape some custom printed table cloths over your counter? And how about bespoke bunting? You can have as many different designs on the flags as you like. Go for a standard Seasonal message, have different December offers on the flags or go a bit mad and print the faces of your staff on the bunting: if you can think it, we can print it.

3. Make them remember you

Of course you don’t have to embarrass your staff to make sure you stand out. Have you thought about some lovely little give aways? People just love them and will often come back just to get another one or two. And they really don’t have to break the bank. Have a look at this cute little logo bug for instance, who wouldn’t want to take a cute snowman like that home? Tie them in with a minimum spend or offer present wrapping service and stick one on top of each gift. Your customers will smile (and remember you!) every time they look at the little creature.


4. Start a tradition

Christmas is all about traditions. So why not start one? Get a custom printed star tent or canopy and put it up on your premises. A pub in Manchester has a Christmas tent every year in their courtyard all done up with fairy lights and decorations and it’s a big hit. People come back year after year. And it can work just as well if you are not a pub: why not put up a Christmas tent on your garage forecourt and treat your customers to some nice hot chocolate? Or have one at your sports club?

So, whatever way you want to go about it: capture that Christmas spirit and stand out from the crowd. Have a look around our website to see what we offer. And if you don’t immediately find what you are looking for, just get in touch. We are happy to help. Merry Christmas!

Call us on: 0121 667 8701 or email




Our Offer on Printed Promotional Flags: Extended until August 31st.

NOW EXTENDED until April 31st!

We are pleased to offer an amazing 1 free Printed Promotional Flag with every order of 3 Printed Promotional Flags throughout the months of July and August, saving you a massive 25%.

We have extended this hugely popular order to give you the chance to get you flags in before the start of the outdoor event season. The offer goes for all our promotional flags: besides feather flags we also have paddle or beach flags, forecourt flags and backpack flags.

Our premium flag systems are made to a very high standard and are built to last. All our flags are lightweight, easy to transport and quick to put up and take down. Our flags are sublimation printed, which means they are colourfast and rain and weather-proof. Furthermore, they come with all the necessary attachments and fittings free of charge.

Oh, and we also happily do the artwork for you, for free. Full Product Details Here

Printed Promotional Flags Materials

  • 110g Knitted Polyester
  • Fiberglass Pole

All our flags are:

  • lightweight and durable;
  • waterproof and fire retardant;
  • made from strong, high quality fabric

Prices start as low as £ 74.00 ex VAT for a 2.6 m tall flag kit (single sided print, full colour) and include everything you need:

  • FREE carry bag;
  • FREE pole set;
  • FREE ground spike, water/ sand base or cross base;
  • FREE artwork design;
  • and FREE shipping on orders over £150.00

Contact us today on 0121 667 8701 or email us to get a free quote and to place your order.




3 Ways To Design The Perfect Hand Waving Flag

Hand waving flags really help bring your event to life and are a perfect way to market your brand or charity. They work great in stadiums and at any type of sporting event. Flags cheer up street parties and are a great little give away item at markets and fairs, immediately creating a festive atmosphere and quite literally spreading the word. Central Flags offers bespoke fabric hand waving flags in a variety of sizes. But how do you make sure you create a flag that really works for you? Here are our three tips to design the perfect flag for your brand.

1.Keep it simple

You want your hand waving flags to be instantly recognisable. Flags can drape or flap in the wind, so for a design to be effective, it needs to be simple. Stick to a single logo, a few colours, large shapes and little or no lettering. Don’t worry if you have made a design that is too complicated: all the good elements are probably already there. You only have to strip the design back to its core for your flag to become very effective.

2. Keep it on brand

Make sure the images, colours and patterns of your flag are in keeping with your brand guidelines: nobody would expect Coca Cola to suddenly use yellow, for instance. This way you make sure your flags are instantly recognisable. A single large logo usually works best.

3. Make your flags work for you after the event

A lot of people keep flags as a souvenir of the day. You can make good use of that and print your website address or phone number in small print on one side of the flag: this helps people find your company even after the event is over.

Bespoke hand waving flags are a cost effective way to create a huge visual impact. Our most popular sized fabric flags are 13 cm x 21 cm, 30 cm x 45 cm, 45 cm x 60 cm and 60 cm x 90 cm. Click here to see all options.

Please call us on 0121 667 8701 for more information or email We are happy to answer any questions and help you complete the design and artwork.