Christmas is a very important period for retailers, and it is not always easy going… Businesses have to fight hard for their position in a season that sees big spending volumes, but also fierce competition. So how can you make sure that you are well prepared for Christmas?
Retailers and other businesses are often so busy getting their Christmas stock in place in time, that they forget a vital component: you need to stand out from the crowd. And to do that, you need to think about your premises. Atmosphere is never more important than at Christmas. Are you really giving your business that Christmas feel?
Let us help you out with these 4 tips on making the most of the festive season. And don’t worry: it is not too late. Most our products can be delivered well within 2 weeks.
1. Draw them in
This has to be at the top of the list. Make sure you draw the attention of passers by and entice customers to come in. Have you thought about replacing your existing outside flags with Christmassy ones? Can you promote your special Christmas offers on pull up banners by the door? It is an investment that will easily pay itself back, because you can use these flags and banners year after year. Have them printed in warm wintery colours and add your own special Christmas message. Lastly, finish with some fairy lights and your business will look lovely and inviting. Do it well, and be sure your customers will talk about you!
2. Inside and out
Now that you have persuaded people to step into your shop or business, you want to make sure that the inside looks just as lovely as the outside. Why not drape some custom printed table cloths over your counter? And how about bespoke bunting? You can have as many different designs on the flags as you like. Go for a standard Seasonal message, have different December offers on the flags or go a bit mad and print the faces of your staff on the bunting: if you can think it, we can print it.
3. Make them remember you
Of course you don’t have to embarrass your staff to make sure you stand out. Have you thought about some lovely little give aways? People just love them and will often come back just to get another one or two. And they really don’t have to break the bank. Have a look at this cute little logo bug for instance, who wouldn’t want to take a cute snowman like that home? Tie them in with a minimum spend or offer present wrapping service and stick one on top of each gift. Your customers will smile (and remember you!) every time they look at the little creature.
4. Start a tradition
Christmas is all about traditions. So why not start one? Get a custom printed star tent or canopy and put it up on your premises. A pub in Manchester has a Christmas tent every year in their courtyard all done up with fairy lights and decorations and it’s a big hit. People come back year after year. And it can work just as well if you are not a pub: why not put up a Christmas tent on your garage forecourt and treat your customers to some nice hot chocolate? Or have one at your sports club?
So, whatever way you want to go about it: capture that Christmas spirit and stand out from the crowd. Have a look around our website to see what we offer. And if you don’t immediately find what you are looking for, just get in touch. We are happy to help. Merry Christmas!
Call us on: 0121 667 8701 or email firstname.lastname@example.org