When you take your business to a trade fair or exhibition, you want to have as many people visit your stand as possible. But with all those other traders around it isn’t always easy to stand out. Here are our six tips on how to make sure you make a great impression.

1. Have signs and flags to let people know you’re there

Just having a stand isn’t enough. People need to be able to quickly tell who you are and what you do. Having signs created will really help draw attention your stand. Consider having a printed banner made for your table with your business name and logo. Or place the banner at the back of your stand and use a custom printed tablecloth. To make sure people notice your business from a distance, have one or two printed feather flags at the corners of your stand.

Your banners and flags don’t need to be flashy or expensive, but they need to communicate who you are and what your company does.

2. Don’t forget the good old business card

You might think that in this digital age, old fashioned printed business cards are a thing of the past. But they are still the quickest and fastest way to exchange details with a potential customer or client. Business cards are cheap to print and come in all different kinds of shapes and sizes. Make sure you bring plenty.

3. Free Giveaways!

If there is one thing you can count on, it’s that people love getting free gifts. It can be anything you like: key chains, stress-balls, pens or USB-sticks. Just make sure they are branded with your company’s name and logo. These freebies don’t just attract foot traffic to your stand, they also spread your name around and make sure your business will be mentioned and remembered even after the exhibition has ended. And of course, they create a great way to start a conversation with someone as they approach you about picking up their free gift.

4. Run a Competition

Another great way to draw people to your stand is to have a contest or raffle. Make sure the prize is worthwhile: the better the prize, the more people your competition will attract. Have anyone who wants to enter register with their name and email address. So even if you don’t get a chance to personally speak to everyone who registers, at least you can contact them later.

5. Have a Visual Display

People are more attracted to images than to words. How about creating a video or photo slideshow of your business and products that you can play on a loop at your stand? Or place a few pull up banners in your stand with some great images. Make sure you use a variety of promotional products to make a great visual first impression.

6. Have your website on display

People expect businesses to have a website and to be active on social media. Having a laptop or a tablet at your stand that displays your website can help show that your business is professional and active online. Of course a laptop or tablet also makes it easy to quickly gather contact information from people.

Are you going to an exhibition soon? Get in touch with our sales team. We are happy to help you, whatever your budget is. Email us at, or ring us on 0121 667 8701.