The way you create your printed flags or banners can make a big difference when it comes to acquiring new customers. American giant Best Buy for example found out that about 17 percent of its customers didn’t set out to shop there, but came into the store just because they drove by and saw the signs. And really, haven’t we all made a spontaneous shop or food stop like that before?
To make sure you get the most out of your printed promotional flags and banners, stick to these three important design principles:
1. Choose the right colour
Colour is a very important part of a well designed flag or banner. It really helps establish your brand identity. Think for example of Ikea’s bold blue and yellow or Easyjet’s orange. Studies have shown that 80 percent of the recognition of a trademark is due to its colour.
This doesn’t mean of course that you have to use a bright, bold colour. Maybe as a business owner you want to show a bit of your personality and use colours that really match what your brand stands for. This is fine of course, but be careful with very trendy colours: you don’t want to look hopelessly out of date a few years down the line. Not to mention the cost and effort involved in a full re-brand.
So try and find colours that both match what your business stands for (think ‘warm’, or ‘cheerful’ or ‘serious’ or ‘trustworthy’ etc.) and that can withstand the test of time.
You might have a beautiful colour pattern in mind, but what happens when you add text? Will half of it disappear into the background and become illegible? Contrast is crucial when designing your printed flags and banners. Most businesses will use a continuous background colour and then put text and graphics (like a logo) in the foreground.
The easier it is for a passer by to take in your message, the bigger the chance that they will remember it.
If a simple contrast like black on white or dark on light isn’t a great option for you, there is another trick you can use: enhance the contrast by outlining your text or giving it shadow. Putting a border around your text or logo can also help. It is all about reading speed.
Remember, in a lot of cases people will see your flags whilst driving. They will not have the time to take in a lot of information. Not sure about the right amount of text? Have a drive around yourself and test which flags and banners you easily take in, and which are a bit of a blur.
3. Size matters
It seems so obvious, but size really makes a difference. Not just the size of your flag or banner, but the size of your lettering, too. Like we said before, people drive by in their cars and have just a second to read your message. Or maybe you are using your printed flags as signposting at a trade show for instance. The larger the letters, the easier it is to read.
There is a good rule of thumb to use here: 10 feet per inch. That is ten feet of distance per inch of letter height for the best readability and impact. So if you think your customers should be able to read your flags or banners from 100 feet away, make sure your letters are 10 inches tall.
Besides the size of your lettering, the font or typeface you use also matters. Maybe your brand really suits romantic, curly letters, but how easy to read is that from a distance?
If you have any question or would like some more information on our custom printed flags and banners, please get in touch. We are happy to help you design the product that works best for you. Call us on 0121 667 8701 or email us at firstname.lastname@example.org.